m. nicole wedekind

about

"Happiness is not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort.”

Driven by curiosity, I am the creative wing woman who thinks hard—and gets things done. A passionate brand strategist and marketer, I have over half a decade of work experience crossing from client-side to agency and from creative to account strategy.

My career has stretched me to spearhead social and digital media strategies, lead in-house design initiatives and teams, and develop strategies to help position brands.

I wholeheartedly embrace the idea that “curiosity is the engine of achievement” and outside of work I am actively involved in wherever my passions take me: to date this ranges from helping get a local nonprofit off the ground, to mentoring college students, to serving in several board positions.

I am an INFJ and have a Masters in Advertising from SCAD and a BS in International Affairs from Georgia Tech. If there were enough hours in the day to be an employee and stay in school, I would be a student forever. For now, I consider myself a student of my clients and their stories.


modo modo agency

account manager | february 2017 to present

account executive | febraury 2016 to january 2017

As a member of the Account Strategy team, I help organizations strategically position their brands, grow their market share, and solve business problems through marketing. 


emory university | goizueta business school

brand & creative lead | august 2015 to february 2016

digital producer | march 2013 to august 2015

admissions interview manager | march 2012 to march 2013

Started on the ground floor in an admissions operations role and worked my way up to manage inbound marketing initiatives within the digital / social space for our MBA prospect pool. From there my role expanded to  all b-school audiences, where I was able to tackle large scale projects such as building a unified social strategy, building out a brand across the school, and directing creative for our digital advertising and program recruitment.


the carter center

direct marketing assistant (contract) | december 2011 to feburary 2012

educational programs intern | summer 2011


learnings.

m.a. advertising | savannah college of art & design, class of 2014

b.s. international affairs | georgia institute of technology, class of 2011


passions.

love not lost 

board of directors, executive secretary | january 2015 to present


skills.

Screen Shot 2015-06-12 at 3.57.53 PM.png

advertising

neutratextphotoD.jpg

channel marketing

minionphoto.jpg

strategic messaging

marketing strategy

jose.jpg

branding

art direction


Great people do things before they’re ready. They do things before they know they can do it. Doing what you’re afraid of, getting out of your comfort zone, taking risks like that – that’s what life is.
— Amy Poehler